Revels newest advert campaign was launched with the idea to get people to vote out there least favourite flavour. revels consist if six different chocolate flavours, Coffee, Malteser, Caramel, Orange, Raisen and plain chocolate. there aim is to introduce a new flavour to the pack but before they must get rid of one of the old flavours. to do this they are getting the public involoved in a big brother style evicition where people of the public vote out there least favourite revel. they are using the line 'Save the one you love, evict the one you hate!' The advert consists of a host who talks to the audience about the evition, this follows the same style as big brother does with Davbina McCall. Lines in the advert spoken by the host also are said and used in the style of the weakest link with the host like Anne Robinson, for example, "so which flavour will you be saying au revoir to ? which is the revel that doesnt take your fancy?" This advert stlye is used to get the audience active with revels and talking about the chocolates. Getting the audience active with the website (which is where they vote) will get there other products advertised more aswell.
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