Target Audience

We are aiming to create 3 adverts which would appeal to a target audience aged from 7-12 years, we put this target audience together with the results we got from our audience questionnaire. we also gathered information for the skittles website and found out the age group that they have aimed it at. We analyzed the colours and styles they used and the content in which the website contained to understand who they were aiming there product at. (see website and write about what we see from it) To get useful results from our questionnaire we got all ages to complete the questionnaire and we also made it simply and to the point so that the the answers we got were useful. once we identified our target audience we created a new questionnaire which was used to find out what appeals to our audience, what they respond better to and what they would except top see in an advert like ours.

Results from our first questionnaire.
- We found that 75% of people that often purchase sweetie products were aged 7-12 years old.
- We found that over 50% said that a good advert had a positive affect on there feelings towards the product.
- 100% said that they had bought a packet of original skittles before. (this told us that we didn't need to introduce the skittles as a product, but as the new flavors)
- the majority answered yes when asked if it was important or not to have music which corresponded to what is being watched on screen.

Results from our second questionnaire.
- 90% preferred cartoon styles adverts to real life adverts.
-100% of our audience that completed the questionnaire said that happy music in adverts eft them feeling happy.
-When asked to name 3 different types of sweets, skittles appeared within these 3 70% of the time and 40% of this put them first.